Projects

GTM strategy and UI/UX case studies. Outcomes first, then the decision that produced them.

Editorial cover for the marketplace launch GTM case study

GTM lead

Marketplace Launch GTM

Activation lift in the first 90 days (replace with your metric)

Positioned a two-sided marketplace for a defined buyer segment, then sequenced launch so the product story matched the first-session experience.

GTM
UX

UI/UX lead
Onboarding that sells the product
Time-to-value reduced (replace with your metric)
Rebuilt first-run flows so new users understood value before they hit setup friction.
- UX
- GTM
Research partner
Research that changed the roadmap
Prioritized one segment over three competing bets (replace with your call)
Turned qualitative interviews into a decision the GTM and product teams could share, not a slide deck that sat unused.
- Research
- GTM