Research partner
Research that changed the roadmap
Prioritized one segment over three competing bets (replace with your call)
- Problem
- The team was splitting effort across audiences that needed different proofs, pricing, and UX.
- Approach
- Interviewed target users, clustered jobs and objections, and recommended a single narrative the site and sales motion could both hold.
- Outcome
- Prioritized one segment over three competing bets (replace with your call)
