GTM lead

Marketplace Launch GTM

Activation lift in the first 90 days (replace with your metric)

Problem

The offering was described like an internal platform, not a decision a specific buyer could make in one sitting. Sales and product told different stories.

Approach

Mapped the buying committee, chose one beachhead segment, and aligned homepage, onboarding, and launch narrative around a single job-to-be-done.

Outcome

Activation lift in the first 90 days (replace with your metric)